XM vs Sirius. It’s getting serious. The two satellite radio competitors have taken the auto industry by storm and each company has received wide support from car makers. Sirius and its larger competitor, XM Satellite Radio, suffered the usual start up costs, and lost more than $1 billion and $1.5 billion respectively, in the beginning. But they’ve emerged strong from the down market in 2002 and strong investments from the large auto makers have come at an optimal time in the XM vs Sirius race. The car makers are supporting both satellite radio companies, so they also have a choice in the XM vs Sirius debate. Daimler-Chrysler has invested $100 million in Sirius Satellite Radio while Honda Motor Co. has put about $50 million into XM Satellite Radio. But General Motors has been the largest supporter of XM, having invested $120 million in the company plus extending them a $250 million line of credit. As if that weren’t enough, GM and Honda will also pay for the first three months of XM subscriptions for their new car customers. The customer is the clear winner in the XM vs Sirius war, since all the major car makers are now moving to put satellite radio in their vehicles as standard equipment. The Acura TL, Cadillac Escalade and Chevrolet Cobalt all advertise XM radio availability right in the show rooms. Dealers have displayed a radio and speaker kiosk for decades and are now happy to make room for the XM vs Sirius market. And both of these companies benefit from the endorsements since reports show that half of all new subscribers come from the new car market. Related Articles Sportster Satellite
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